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From the PR and layman perspectives.
As someone who previously worked in the media as a journalist, I typically see Public Relations (PR) companies reaching out to us to get their clients ‘featured’ in articles or stories, be it in print or online. PR companies would typically pitch to writers or editors with some angle, ‘hook’ or even expert opinions/commentaries in hope that their client(s) would be featured.
In this case, the ‘reward’ or KPI for the PR companies is when their client(s) are featured in the media, as it would provide publicity and ideally ‘boost’ the client(s)’ public image and exposure.
In my experience, there is typically no direct monetary payment from the PR companies to journalists, although it is quite common practice for PR companies to pay for journalists’ media trips or meals on behalf of their client(s), for example, if there is a product launch or conference, etc.
It is quite common for PR companies to supply related photographs to journalists and media companies, if the journalists or their colleagues do not already take their own photographs.
What prompted this blog post
