Getting the word out — A retrospective on the media & PR industry

Part II — PR

Ideally, the relationship between media & PR should be that of mutual respect and understanding so as to work towards achieving ‘win-win’ outcomes. Photo credit: Pexels/cottonbro

This post is part two of my reflections and experiences being a full-time writer/editor for almost 9 years (you can read Part I here, which touches on the media side), with a focus on the public relations (PR) side. The disclaimer is that I have not been actually doing PR work but can share some insights from the receiving end of PR.